Privacy Policy

Last updated: 15 May 2026

This privacy policy explains how WhiskersCompare ("we", "us", "our") collects, uses, and protects information when you visit our website at https://whiskerscompare.com. We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

We do not require you to register or provide personal information to use this website. However, when you visit our site, certain information is collected automatically:

Usage data — pages visited, time spent on pages, referring URLs, browser type, operating system, and approximate geographic location (country/region level).
Device data — screen resolution, device type (desktop, mobile, tablet).
Cookies — small text files placed on your device by our analytics and advertising partners (see Section 3).

If you contact us via our contact page, we collect your name, email address, and the content of your message in order to respond to your enquiry.

2. How We Use Your Information

We use the information collected to:

Understand how visitors use our site and improve our content and user experience.
Display relevant advertisements via Google AdSense.
Respond to enquiries submitted via our contact page.
Monitor site performance and detect technical issues.

We do not sell, rent, or share your personal information with third parties for their own marketing purposes.

3. Cookies

This site uses the following types of cookies:

Analytics cookies (Google Analytics) — These cookies help us understand how visitors interact with our site by collecting information anonymously. Data is aggregated and does not identify individual users. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
Advertising cookies (Google AdSense) — We use Google AdSense to display advertisements on this site. Google uses cookies to serve ads based on your prior visits to this website and other websites across the internet.
Functional cookies — We use a cookie to remember your cookie consent preference so we do not display the consent banner on repeat visits.

You can control and manage cookies through your browser settings. Most browsers allow you to refuse cookies or delete existing cookies. Please note that disabling cookies may affect the functionality of this and other websites. For more information about cookies, visit aboutcookies.org.

4. Google AdSense & Personalised Advertising

We use Google AdSense to serve advertisements. Google and its partners may use cookies and similar technologies to collect data about your browsing behaviour in order to show you relevant ads.

You can opt out of personalised advertising by:

Visiting Google's Ads Settings
Visiting Your Online Choices (UK users)
Using the NAI opt-out tool

For more information on how Google uses data collected via our site, please see How Google uses data when you use our partners' sites or apps.

5. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the content or privacy practices of those sites. We encourage you to read the privacy policies of any external sites you visit.

6. Data Retention

Google Analytics data is retained for 26 months by default. Contact form enquiries are retained for up to 12 months and then deleted. We do not store any other personal data on our own servers.

7. Your Rights (UK GDPR)

Under UK data protection law, you have the right to:

Access the personal data we hold about you
Request correction of inaccurate personal data
Request deletion of your personal data
Object to processing of your personal data
Request restriction of processing
Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk

To exercise any of these rights, please contact us via our contact page.

8. Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.

9. Contact

For any privacy-related questions or to exercise your data rights, please contact us via our contact page.